Ethical Social Media Guide

The problem: Social media is a powerful way to promote your work, but building an online presence can feel overwhelming. The wellness industry often relies on manipulative, coercive, and anxiety-provoking tactics to promote services aimed at healing. How can professionals in the wellness sphere effectively communicate about their work while honoring the autonomy and wellbeing of prospective clients?

The good news: Business owners who promote their work online have an opportunity to show up differently. This PDF download will help you how to market your unique work with the same ethics and heart you bring to your practice.

Inside you’ll find:

• A decision-making framework to help you make choices about how you describe your work online
• Examples of common tactics to avoid and trauma-informed alternatives
• Art and writing prompts to help you identify the values and boundaries that support your best work
• A resource library of books and podcasts by the entrepreneurs and thinkers shaping this conversation

Who this is for:

• Regulated and unregulated wellness professionals who promote their work on social media
• Folks who are invested in communicating with integrity and deep care for their audiences, customers, and clients
• Business owners looking for guidance identifying and expressing their values with creativity